These aren't hypothetical scenarios or cherry-picked wins. These are actual businesses we've helped transform through data-driven marketing and strategic execution.
Popular Nashville-style hot chicken restaurant with two LA locations. Started as a pop-up, grew into brick-and-mortar success through community support and word-of-mouth.
Hawaiian Hot Chicken had built a cult following through their pop-up days, but their digital presence didn't match their real-world reputation. Their website was outdated and hard to navigate, social media was sporadic, and they had no email marketing strategy. With competition from Dave's Hot Chicken and other fast-casual brands increasing, they needed to capture and retain customers online to match their in-store experience.
Peak dinner rushes were strong, but lunch and late-night orders were inconsistent. They were missing opportunities to drive online ordering through DoorDash, Uber Eats, and their own website.
We rebuilt their entire digital presence from the ground up—starting with a high-conversion website optimized for online ordering, then expanding to paid social campaigns, SEO for local search, and an automated email/SMS system to drive repeat orders.
Authentic Italian schiacciata sandwich shop expanding from Florence to their first US location in Los Angeles. Needed to introduce an unknown brand to a competitive LA market.
Pino's had decades of success in Florence, Italy, but was completely unknown in Los Angeles. The LA sandwich market is crowded with established players like Bay Cities, All About the Bread, and Wax Paper. They needed to build brand awareness fast, drive foot traffic to a single location, and establish themselves as a premium option worth the drive.
Their challenge was twofold: educate LA diners about authentic Florentine schiacciata (not just "another Italian sandwich") while creating urgency to visit during the critical launch window.
We built a comprehensive pre-launch and launch strategy focused on storytelling, local influencer partnerships, and targeted ads to food enthusiasts. The campaign emphasized Pino's authentic Italian heritage and created FOMO around being "first in line" for LA's newest food destination.
Family-owned plumbing company competing against large franchises and lead-gen services. Needed to reduce cost per lead and increase booking rate from website traffic.
G Keystone was spending heavily on Google Ads and HomeAdvisor leads but saw low conversion rates and high costs per job. Their website looked outdated compared to competitors like Benjamin Franklin Plumbing and The Rooter Company. Most importantly, they were losing leads after-hours and on weekends when the phone wasn't answered.
The plumbing market is hypercompetitive in LA, with customers often calling 3-4 companies before booking. G Keystone needed to stand out, respond faster, and convert more website visitors into booked jobs.
We rebuilt their website with a focus on trust signals and instant booking capability, then implemented a custom AI chatbot that answers questions and books appointments 24/7. Combined with targeted Google Ads for high-intent searches ("emergency plumber near me", "water heater repair"), the system turned website visitors into paying customers even when the office was closed.
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